Shari Wynne Ressler is an Austin-based entrepreneur and attorney passionate about helping people achieve success. Shari is Founder of SKU (formerly Incubation Station) (www.sku.is) a leading consumer products accelerator that rapidly scales market-validated brands, Co-Founder/President of RWR Legal (www.rwrlegal.com), a full-service law firm representing and connecting innovators, startups and high-growth companies. Shari is currently co-launching the Entrepreneurial Law Bar Association (www.ebaglobal.com), bringing together business counsel worldwide to establish best practices for representing innovators and fostering growth in the new economy. Shari is an avid mentor, investor, active participant in the Austin entrepreneurial ecosystem, a past-president of the Austin chapter of the Entrepreneurs’ Organization (EO) and RISEwomen. She holds a BA from UC Davis and a JD from the UC Berkeley School of Law.